Article posted on August 20, 2012
Audience research drives emphasis on communication and trainingLONDON, UNITED KINGDOM — 8 August, 2012 — Following its inaugural meeting in March 2012, InfoComm International’s UK Task Force has completed its first audience research programme and, as a result, set up two new working groups to tackle key issues raised by the research.
The UK Task Force sent out two separate audience surveys in May of this year – one to InfoComm members in the UK, the other to non-members. Survey results were compiled and analysed, after which the Task Force met to discuss the findings.
“From both the member and the non-member surveys, two main topics rose to the top of the conversation,” comments Chris Lavelle, Regional Manager UK and Ireland, InfoComm International.
“The first is that we need to raise the bar when it comes to identifying the benefits of InfoComm membership, and the need to raise the image of our industry generally. The second is that we need to develop some locally-focused education, with an emphasis on face-to-face training.
“We have therefore set up two new working groups, one dedicated to Marketing and Communications, the second to Training and Education.”
The Marketing and Communications group will comprise Sarah Joyce , General Manager of HR, Electrosonic; Deborah Jones, CTS, AV/IT Sales Manager, QEII Conference Centre ; Gordon Innocent, Chairman, RGB Communications; and Andrew Smith, Senior Associate, Kramer Electronics. The Training and Education group includes Frank Sheehan, Director, Visual Acuity Ltd(Chair); Jim Sheach, HOD AV, University of Edinburgh and Scott Burges, Business Development Director, Creative Technology London.
The two groups will convene via conference call and will then report to the next UK Task Force meeting on 12 September. The Task Force will then prepare a series of suggestions for submission to the InfoComm International Board.
“Within only a few months of its formation, we are already seeing the benefits of forming a Task Force dedicated to InfoComm in the UK,” believes Greg Jeffreys, outgoing InfoComm President and ex-officio member of the Task Force.
“We are looking forward to seeing the reports of our two new working groups and believe that they will provide invaluable guidance for our UK members and for InfoComm International generally.”
As an incentive to complete the audience surveys, an all expenses-paid trip to ISE 2013 in Amsterdam was offered. InfoComm International is delighted to announce that the winner is Ashwin Shah of Myriad AV Sales, Ltd.
Foto:Ashwin Shah of Myriad AV Sales, Ltd.
