Nebraska Furniture Mart:
An Immersive Experience on a Grand Scale

In Spring 2015, Nebraska Furniture Mart, the largest home furniture store in North America, opened their location in Texas. This new location was designed to match the Lone Star state’s credo that “everything is bigger in Texas,” with a retail showroom spanning 562,000 square feet, and a distribution center the size of 20 football fields. The question, however, was how to draw customers into a completely immersive brand experience, and not to lose them in an overwhelming maze of products. They reached out to Reflect and Premier Mounts to help find the answers.

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