Rancho Cordova, Calif., USA — 21 April, 2015 — Digital cinema market share leader Barco and Posse Films announce today a multi-title agreement for Posse Films to release projects for its three-screen, panoramic movie format, Barco Escape. “Racer’s Heart,” a story based on NASCAR Hall of Fame member Bobby Allison, is slated as the first film under the new partnership.
Posse Films, which controls the rights to several historically significant and uplifting true stories, will leverage the Barco Escape technology to give viewers an immersive experience inside NASCAR racing not available on a single screen.
“We want our audience to feel as if they are in the race car going over 200+ miles per hour with Bobby,” says Travis Cloyd, President of Posse Films. “We are excited to utilize this game changing technology to create captivating experiences that truly envelop our audiences.”
“‘Racer’s Heart’ is a great fit for Barco Escape’s fully immersive experience,” says Todd Hoddick, Vice President Global Entertainment from Barco. “We’re thrilled to partner with such an innovative production company and look forward to collaborating with Posse Films to bring audiences a compelling new way to watch movies.”
Posse Films joins a growing group of filmmakers committed to developing for Barco Escape. Barco recently announced Jerry Bruckheimer Films signed on to bring multiple projects to the format, with Bruckheimer joining the Barco Escape board.
Barco Escape debuted in theaters in September with director Wes Ball and 20th Century Fox’s hit film “The Maze Runner,” which featured select scenes in the three-screen format. Its next release is a special performance event with Tony Bennett and Lady Gaga, which was the first film to be shot natively for Barco Escape.
