Gary Kayye
I was invited to a private showing of ClickShare a few months before it
was officially launched at ISE in the Netherlands, back in 2011. I was
amazed at how much functionality it had, way beyond what I thought was
possible back then. The ability to send content wirelessly, collaborate
with multiple screens…it was way ahead of its time. And, it worked! At
that moment, I knew that Barco was really onto something.
Barco
What was the top feature that stood out to you at the time?
Gary Kayye
Well, what was and still is the most important and
valuable feature is its simplicity. The button concept is great, it’s
almost too simple! ClickShare is truly “plug and play,” a term which
has been overused and wrongly applied to many technologies promising
ease of use that don’t deliver. But ClickShare really exemplifies this
concept. And, while most other types of presentation systems out there
require software, ClickShare is totally self-contained. You know, our
industry is reputed to be incapable of developing and selling software,
so this difference is really key.
Barco
As a major speaker in the AV industry, how has ClickShare helped you in delivering your presentations?
Gary Kayye
ClickShare allows me to be mobile and work the room when I’m doing a
speech or lecture, which is really important to me. I can create a home
base for it anywhere and share content from any location in the room.
Conversely, most presentation systems on the market are fairly complex,
requiring IT support to install hardware and software, and connect to
the company network.
With ClickShare, I don’t have to worry about network problems,
because it has its own built-in network. Barco keeps adding
functionality, like AirPlay for full iOS mirroring, to make it a truly
inclusive technology.
?
Barco
Has there been interest from attendees in learning more about ClickShare
following your presentations? If yes, tell us about one?
Gary Kayye
Yes! Actually, about a year ago, I was presenting at an ALMO ProAV event
and I was making a presentation about how wireless AV was going to
change the way we share stuff and that everything should be as easy as
ClickShare. An attendee told me that he thought it was all hype and that
it wasn’t as easy to connect as I was making it out to be. So, I handed
him a button and within 10 seconds, his screen replaced mine on the
big-screen. He said, out loud, “I stand corrected.”
Barco
Over the last 3 years, what significant changes/improvements/demands
have you seen made when it comes to collaboration within the AV
industry?
Gary Kayye
Cross platform connectivity is really the big one, but also adding
things like audio and faster frame rates for video really takes content
sharing to another level. The ability to connect with any device –
laptop, desktop, tablet, smartphone - and start sharing via the app is
also critical. Oh, and having two price points, an entry-level for
small business users and a high-level for larger companies,
universities, etc., makes it accessible for everyone.
Barco
Where do you see ClickShare having the most impact in the future? Any unique market(s) or industries?
Gary Kayye
The next biggest thing is 4K, but not for the reason you might think –
it’s not just about achieving higher resolution. The real benefit is
that you can creative a digital canvas that allows you to show native
content in many different resolutions so that it looks the same in a
side-by-side presentation.
Another area of opportunity is packaging ClickShare for mobile presenters like educators, keynote speakers, traveling lecturers, emphasizing the portability of the product. I would make it USB powered and bundled with the right accessories to make it a truly mobile package.
Integrating ClickShare technology into the display itself is the next
frontier. Barco could license the technology to third-party display
manufacturers who could design it into their products as a turnkey
solution.
?
Barco
Any final thoughts?
Gary Kayye
Um, well, Barco invented the category - so they have the best
opportunity for capitalizing on the market. There are others that have
come onto the market, but, so far, ClickShare still has the simplest
form factor out there.
Gary
Kayye is the founder of rAVe Publications, and one of the most
prominent personalities in the audiovisual industry. He has been a
contributor to WIRED and a technical advisor and columnist for Sound
& Communications. In addition to his writing and market analysis,
Gary has been a product, marketing and business operations consultant to
dozens of AV companies in the U.S. and overseas. Gary has a bachelor’s
degree in journalism from the University of North Carolina and is
currently Adjunct Faculty at its School of Journalism, teaching a class
on how future technologies will affect the future of advertising, PR and
marketing.
