Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide.
Bangalore, India, 23 July, 2013 – Manasa Theatre, one of the most renowned cinemas in Bangalore, has recently installed Auro 11.1 by Barco immersive sound platform in its UltraScreen auditorium. Already an institution in India’s progressive cinema sector, the theater is taking the lead in the current trend of choosing state-of-the-art technology to offer the best possible cinema experience. By investing in Auro 11.1 by Barco, Manasa Theatre differentiates itself by offering an unmatched movie experience driven by crisp clear images and immersive sound. Active in the exhibition field for over 50 years, Manasa Theatre has a reputation for providing the best possible cinema experience to its visitors, through great images, comfort and sound. A while ago, the pioneering multiplex overhauled one of its theaters to deliver sharp and crystal clear images. In order to complete the immersive experience of the audience, the theatre’s management decided to install Barco’s revolutionary Auro 11.1 sound system.
Making the difference
“Human beings are stimulated by both sound and pictures,” says Abel Garamhegyi, Managing Director at Barco India. “That’s why, at Barco, we strive for perfection in both, in order to create a complete and immersive movie experience. With Auro 11.1, we have managed to achieve maximum results in immersive sound at an affordable price.
Why the investment in Auro? “The figures don’t lie: ticket office results have shown that bookings for films screened in Barco Auro 11.1 are much higher than the standard 5.1,” says Garamhegyi. “This proves that it can be a very powerful tool to make the difference in an increasingly competitive market.”
For Manasa Theatre, this was the very reason for contacting G.M. Audio along with Mr. Sails Raj, Sound Engineer and installing the revolutionary sound platform. “As a technology pioneer, we want to make sure that the Bangalore crowd always gets the best possible experience while watching blockbusters in our theatre,” says Janardhan Reddy, Managing Director at Manasa Bangalore. “So, naturally, we were very pleased with Auro 11.1. Adding a height layer and an overhead layer to the traditional surround sound layer enables studio sound mixers to move objects around in space, really create a life-like, acoustic experience. Moreover, the system is fully compatible with our existing audio equipment and current workflows. We are very impressed with the results!”