BRIDGEVILLE, PA —Brightline is extremely pleased to announce that Jeff Muhleman has re-joined the company and will lead its ongoing development and expansion of sales efforts in the Western U.S. market. Jeff brings nearly 25 years of high-level technology sales experience to his position as Western Sales Manager, where he will direct sales activities in a 5-state territory comprising California, Arizona, Nevada, Utah, and Hawaii.

“It’s very gratifying for us to add someone with Jeff’s background and expertise to our sales team,” notes Brightline Managing Partner Sam Cercone. “Jeff has a demonstrated history of success in many sectors of the industry, from camera and VTR sales to digital-broadcast-system design and integration. We view Jeff’s technical knowledge, customer-service skills, and wide-ranging professional contacts as valuable assets in taking Brightline’s Western operations to the next level.”

Jeff began compiling his impressive industry resume in the nascent consumer video market in 1981, managing a Video Concepts retail store in San Diego. His career continued at the industrial-video dealership Voice and Video, where he sold to both industrial and broadcast clients. Jeff went on to gain extensive experience with high-level systems sales at some of the country’s top video-equipment manufacturers, including Panasonic, Ampex, BTS, and Avid Broadcast, where he serviced independent television stations, national broadcast groups, West Coast network facilities, and major film studios. More recently, Jeff spent eight years as VP of Sales and Contracts at Digital System Technology (DST), a leading systems integrator. At DST Jeff managed a national sales staff and administered the contracting process. During his time away from Brightline, Jeff took the challenge of marketing and product management as Vice President at DNF Controls, revamping dramatically the style and content of DNF's most complex products. A resident of Palm Springs, CA, Jeff is looking forward to assisting you and available by phone at 562-826-4211 and through e-mail at jmuhleman@brightlines.com. Please join us in welcoming Jeff back on the Brightline!