- New C•L Dimmer Will Be Recognized at Edison Awards Gala on April 5 in New York -

Coopersburg, PA (February 10, 2011) – The new C•L dimmer from Lutron has been named as an Award finalist by the internationally-known 2011 Edison Best New Product Awards™. The dimmer is a finalist in the Energy & Sustainability category, one of 12 categories honored by the Edison Awards.

The distinguished awards symbolize the persistence and excellence personified by Thomas Alva Edison, inspiring America’s drive to remain in the forefront of innovation, creativity and ingenuity in the global economy.

“This year’s Awards recognize a broad array of innovations including far-reaching products, services and technologies that impact daily life,” said Edison Awards Steering Committee chair Sarah Miller Caldicott, a great grandniece of Thomas Edison. “The Awards applaud the forward-thinking innovations for which Thomas Edison remains internationally admired. It’s exciting to see companies like Lutron continuing his legacy of challenging conventional thinking.”

“It’s an absolute honor to be named an Edison Best New Product Award finalist,” said Chris Murray, senior vice-president at Lutron. “Innovation is one of our five company principles and is at the core of everything we do. Our new C•L dimmer, which dims incandescents, halogens, dimmable CFLs and dimmable LEDs, exemplifies innovation, offering a valuable energy-saving solution for the home,” said Murray.

The ballot of nominees for the Edison Best New Product Awards™ is judged by roughly 2,000 members of the not-for-profit Marketing Executives Networking Group (MENG), an organization comprising America’s top marketing professionals and academics. In a comprehensive peer-review process, the nominees are judged on Marketplace Innovation, Marketplace Success, Technological Innovation, Market Structure Innovation, Societal Impact, and Design Innovation.

Winners of the Gold, Silver and Bronze awards will be announced April 5, 2011 at the historic Capitale ballroom in New York. In addition to announcing this year’s Best New Product Award recipients, the evening will feature the presentation of the prestigious Edison Achievement Award to Alan Mulally, CEO of Ford Motor Company, and to John Hendricks, Founder and Chairman of Discovery Communications, both of whom have made a significant and lasting contribution to innovation throughout their careers.

The Edison Awards Steering Committee is comprised of senior executives with diverse marketing, scientific, and business backgrounds who monitor the development and successful launch of innovative products each year. The Committee is responsible for bestowing the annual Edison Achievement Awards and serves as a guidepost in developing the list of nominees that is presented to the Edison Best New Product Award judges.

The 2011 Edison Awards are sponsored by The Nielsen Company, Discovery Channel, Science Channel, Spencer Trask and Bzz Agent. The Edison Awards are granted under the aegis of the Thomas A. Edison Papers at Rutgers University, a globally recognized research network dedicated to the study of innovation and its application in the 21st Century. For more information about the Edison Award finalists, please visit www.edisonawards.com