Kramer’s state-of-the-art booth features life-size examples of immersive audio-visual experiences, including an interactive hybrid classroom and meeting room

InfoComm, June 14, 2023: Kramer, the leading audio-visual experiences company, brings a sizeable presence to InfoComm 2023 with a highly interactive and engaging stand. Kramer will unveil its latest range of technologies and solutions to the North American market at the show, while engaging closely with customers, partners, and visitors to discuss company growth, industry development, and more. The company is based at Booth 2001 in Exhibit Hall (Level 2) of Orlando’s Orange County Convention Center.

Kramer returns to InfoComm after two years of exceptional momentum and a strong first half of 2023. The company’s new strategy, launched in 2022, is creating a strong market impact despite many global challenges. Kramer’s momentum is now accelerating in response to strong demand for its products, resulting in double-digit growth across all territories.

Kramer’s strategy for 2023/24

InfoComm arrives at an exciting time for Kramer. The audio-visual leader maintains its strong vision and expects continuous double-digit growth through greater R&D investment and a customer-centric go-to-market (GTM) strategy. It is fueled by key audio-visual trends that are set to propel the company and wider industry, namely an accelerated convergence between AV and IT, the transition from product to experience in the buying journey, and a value shift from hardware to software.

As an industry leader, Kramer is not only reacting to market trends and customer needs but also leading them. This includes the introduction of a new and enhanced version of the VIA platform, Kramer’s wireless collaboration and conferencing platform, and a new quicklaunch™ for Education solution. In addition, a new series of interoperable audio-visual signal management products and the new KDS-100, an open-standard 4K60 AVoIP streaming solution, will be introduced at the booth.

Kramer CONNECT will also showcase an extended portfolio of premium USB-C products, and an inaugural range of Services like space design, installation, and technical certification will be unveiled. InfoComm attendees who visit Kramer’s space will be able to enjoy live demonstrations of these innovations from on-site Kramer experts.

To showcase the potential of its audio-visual products, Kramer’s InfoComm booth will also feature interactive, life-size examples of a fully equipped hybrid classroom, meeting space, and sports bar. The exhibition is the perfect opportunity for customers and partners, new and old, to experience the future of engagement technology with Kramer’s audio-visual specialists by their side.

Kramer partnerships with industry leaders

Kramer will also highlight new partnerships with three audio-visual leaders at InfoComm 2023: Sennheiser, Samsung, and Yealink. Kramer’s alliance with Sennheiser has led to the creation of a premium hybrid teleconferencing solution, based on Sennheiser’s Team Connect Ceiling 2 microphone and Kramer’s AFM-DSP20-AEC audio matrix switcher.

Meanwhile, Samsung and Kramer have teamed up to enable Kramer’s quicklaunch™ collaboration software to seamlessly work with Samsung’s Flip and QMB display series, for immersive smart learning and collaboration experiences in any type of classroom or office meeting space. Thirdly, Kramer and Yealink have partnered to improve efficiency in meeting spaces by integrating Kramer BRAINware, Kramer VIA Go, Kramer VIA Connect2 and Yealink MVC II room systems. This collaboration gives presenters full control of Microsoft Teams meetings, the sharing of content, and room elements such as lighting and shades, all via a single, easy-to-use touch panel.

Alongside these partnerships and new products, the company remains focused on ensuring its customers’ business continuity, investing in a robust supply chain that ensures Kramer products are consistently available across hubs worldwide. Kramer has also established regional offices and leaders across EMEA, APAC and the Americas, to enable it to get closer than ever to customers and their local requirements.

Gilad Yron, CEO of Kramer, said: "After the hugely successful launch of Kramer’s business transformation at InfoComm 2022, this year is the perfect opportunity to introduce North America to the innovative products, services, and partnerships underpinning our strategy.  

We’re more focused than ever on crafting solutions that bring unique value to systems integrators, AV-IT managers, and end-users, through our all-round, open-ecosystem, customer-focused approach. Our position as the end-to-end technology partner for audio-visual experiences means we’re ideally placed to support customers through their own technological evolutions—and I can’t wait to visit Orlando and personally meet the audiences that Kramer is working so hard to serve." 

Kramer at InfoComm 

The InfoComm exhibition will take place at the Orange County Convention Center in Orland, Florida, USA, from 10th-16th June 2023. Kramer will be exhibiting at Booth 2001 in Exhibit Hall (Level 2) and will hold a special media event at 10:00am (EDT) on 15th June, at which CEO Gilad Yron will officially launch Kramer’s latest breakthrough products, solutions, and partnerships. For more information, please contact KramerHub@teamlewis.com