In the heart of SoHo, New York City, 113 Spring transforms the journey of living well. Architecture studio Snøhetta has designed an experiential retail space in New York’s SoHo that is intended to be an ever-evolving canvas for innovation. 113 Spring occupies a 3,000-square-foot space inside a landmarked cast-iron building, and is designed as a retail space, a community hub and a model for sustainable design.
The lab-like concept features a series of spaces that visitors can experience at leisure or intentionally as part of programmed activations. Informed by the wisdom of nature, emerging research, and an ecosystem of partners, 113 Spring addresses sustainability, well-being on every level, tending to the care of their guests, the community, and the planet.
At the core of 113 Spring is SpringOS, an intelligent system that turns architecture into a living organism, orchestrating multiple digital layers from one centralized hub. Using advanced sensors, SpringOS creates a live digital twin of the space, revealing how people move, pause, and engage. By combining these insights with weather, light, and time of day, it continuously adapts the environment to optimize atmosphere and flow. Real-time spatial analytics reveal how people move, gather, and engage to give the team meaningful insight into how the space performs. These observations feed back into the system, enabling it to reinterpret patterns, evolve intelligently, and learn over time.
McCann Systems worked closely with UnCoded and Field.io to ensure the system design supported the vision for the space and through well-placed lidar sensors and other well-orchestrated content moments throughout the space. The digital mirrors in the entry way move with their viewers, responding to motion, distance, and energy to create visuals that breathe with the room. Each moment becomes a dialogue between the individual and the collective, a quiet choreography of reflection and presence. Rather than acting as displays, the mirrors create moments of recognition and connection, showing how ambient technology can strengthen relationships between people and place.
The Veil is a flexible storytelling canvas that enables architecture to evolve with the brand, its events, and its community. McCann Systems was hired as the AV Systems Integrator, was responsible for making the projection mapping blends translate brand essence and activity into a dynamic layer of light and generative art. A subtle, responsive system that reflects the energy of the space in real-time using Pixera media servers to deliver the ever changing and evolving content experience. Controlled through SpringOS, every layer can be adjusted, scheduled, or reinterpreted to offer full creative flexibility for ongoing programming and experimentation.
Whether acting as a quiet mirror or an expressive platform, the Community Veil turns a static material into a living interface.
All of the interventions made to the historic interior are light-touch, flexible and built using sustainable materials. Upon entry is a curated gallery that showcases products by emerging brands and innovative studios on a shelving system that’s shrouded by a white-scrim curved partition. The translucency of the material hints at what’s behind, aiming to intrigue passersby to wander into the space and explore. A Maker Bar allows visitors to personalize their purchases or attend interactive workshops, while further back, more bar counters and tables provide spaces for conversation. Opposite, a pair of consultancy rooms are fully drenched in a single color – yellow in one and orange in the other – while other meeting spaces are also color coded.
Personalization shapes both guest and employee experience, 113 Spring combines adaptive lighting, responsive sound, and tailored product rituals with intelligent environmental tuning to enhance comfort, creativity, and performance. 113 Spring hosts a continuous program of shared experiences. The space shifts its mood, tone, and identity to match each function. From floral workshops and mindful yoga to collective rituals and product activations. The same system balances emotional connection with speed of evolution. Real-time analytics and a flexible system architecture enable 113 Spring to evolve continuously and introduce new experiences with ease.
Throughout the project McCann Systems ensured the system met the needs of the various collaborative partners and through well-thought-out product selection and equipment placement the technology appears minimal, hidden from plain site, while infrastructure is in place to allow the space to grow, adapt and mature with time.
