BEAVERTON, Ore. — Biamp, a leading supplier of professional audiovisual solutions, is broadening its global commitment to provide streamlined sales, support, and product distribution. With a continued focus on rapid expansion across the Asia Pacific region, Biamp has increased its existing sales channel by appointing Shanghai You Shi Wei Xin Electronics Technology Co. Ltd. to provide local inventory, sales account management, marketing programs, trainings, and support in Mainland China.

"We are thrilled to partner with Shanghai You Shi Wei Xin, which has a well-established team and presence across Mainland China. We have enjoyed a mutually beneficial partnership for a long time and so it made perfect sense to deepen and expand our cooperation in a more direct manner," said Niclas Brattberg, Biamp General Manager for the Middle East and Asia-Pacific. "Having inventory readily available in China will further underpin continued growth across the expanding range of Biamp solutions and enhance our commitment to delivering extraordinary service for our customers in China."

Shanghai You Shi Wei Xin is a professional AV and IT solution provider in China. Through this cooperation with Biamp, Shanghai You Shi Wei Xin will better provide customers with complete, high quality audiovisual solutions and services.

"We are excited and proud to represent Biamp's complete portfolio of solutions in China. This is not only a perfect addition to Shanghai You Shi Wei Xin, but also represents our shared values in our pursuit of innovation and service excellence. We have seen Biamp's commitment to growth and broader AV solutions that adapt to ever-changing IT environments. With this partnership, we will create a new benchmark for customer service in China," said Stevie Ng, Director of Business Development.

The agreement is effective immediately and the first Biamp products are already available at Shanghai You Shi Wei Xin.