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Media Architecture – Creative Technologies for Digital Placemaking and Design of Immersive Experiences (AIA NL-106)

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Media Architecture – Creative Technologies for Digital Placemaking and Design of Immersive Experiences (AIA NL-106)

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Creative technologies, specifically large-format direct-view LED display technology, is utilized by architects Worldwide as a compelling visual medium for the creation of engaging, inspiring, socially connected, and compelling environments. Variations of this technology may be used for indoor or outdoor applications in use cases ranging from small-format signage to building-scale media facades. This presentation gives examples of various applications ranging from digital experiences in corporate briefing centers, flagship retail and education facilities, to video activations of glass curtain walls in mixed-use developments, to iconic large-format public art canvases and immersive sculptural “digital placemaking” installations in transportation hub facilities. These examples are shown in the context of how they enhance the built environment by creating a sense of place and have a positive impact on the social wellbeing of occupants. This course will also elaborate on how the design of these systems is integrated within the architectural design process through pre-contract and post-contract design development support, how they are physically installed into new or existing construction, and the associated facility impacts, and ongoing support requirements.