London, UK, 8/11/2013: Global innovators in digital technology, Tripleplay has become one of the first hospitality TV solution developers to implement a stable and high quality hotel user portal solution without a set top box (STB) onto Philips’ range of hospitality smart TVs as an IP only system.

Already implemented in several sites across the world, the Tripleplay TripleChoice Portal for Philips Smart Hospitality TVs was demonstrated at the 2013 Philips Partner Conference in Budapest in October 2013.

Combining Tripleplay’s world renowned reliability and exceptional user experience with the modern and stylish Philips TV design, the solution gives hoteliers around the world another option and the chance to adopt a STB-less environment without losing any quality of TV service.

Tripleplay’s CTO, Peter Martin, is delighted with the support of the TP Vision team and excited by the prospects it brings; “We have developed a fantastic solution working with TP Vision and have released our offering ahead of the curve, with a number of early adopters already choosing to partner with ourselves and TP Vision.

“With our experience in the delivery of user portals, IPTV and video on demand and the global strength of the Philips brand, we have created a world-class solution for the hospitality market. We are looking forward to developing the partnership further.”

Jan Sander, Marketing Manager for TP Vision, sees the partnership as a vital step in bringing Smart TV solutions into the hospitality sector; “Our belief is that many hotels have a genuine desire to provide guests with top class, branded, TV and entertainment services without the additional costs and clutter of a set top box. Therefore we are delighted that we could realise an embedded solution with our partner at Tripleplay that does just this.”

Tripleplay’s TripleChoice Guest Portal is available without a STB on Philips’ hospitality grade smart TVs.