When Avaya, an IP telephony solutions company out of New Jersey, looked to enhance its showcase room with an upgrade to large-screen LCDs, it turned to NEC Display Solutions.
Giving consumers the ability to personally experience a product holds a strong influence over their purchase decisions. These demonstrations also provide companies the ability to cross-sell their “total service approach,” while helping to attract new customers and increase overall sales.
Avaya, an international company headquartered in Basking Ridge, New Jersey, creates IP telephony solutions. Avaya uses their showcase room to demonstrate their current products and services. The room was in-need of an upgrade for their large screen displays. Avaya turned to NEC Display Solutions and its big, bright LCDs to better market its products and software to their customers.